What are your core values? Do you know?
Can you put four or five specific words to them and explain the way those values show up in your life?
As Krysta Masciale says, any brand is the promise of an experience. On a personal level, is that experience consistent? Will anyone who interacts with you say the same thing about who you are?
Krysta is the CMO of LumaForge, a technology company in Los Angeles, where she leads the way in brand awareness, content creation and strategic partnerships.
It’s a role she came into after years as CEO of brand agency B!G DEAL BRANDING, which led the way in strategic design and messaging for both small creative organizations and multi-billion dollar corporations.
And she’ll tell you that just as a company does, defining our personal core values is a way of establishing and consistently reinforcing who we are and what we stand for—beyond any current job title.
But owning our values takes clarity, commitment and communication—and in this episode, Krysta offers best practices for it all.
Good words from Krysta Masciale in this show:
- “There’s something really freeing about having the right words to express what you’re feeling.”
- “I define brand as the promise of an experience.”
- “You can’t impose your personal values on other people. It forces other people to compromise.”
- “We are living in a time where I don’t know what’s real, and I don’t know what’s honest and true.”
More information about this podcast can be found at caringmagazine.org
